Parton said in a statement that the name change was spurred by changing attitudes and “will remove any confusion or concerns about our shows” as the company that operates the attraction expands into new markets.
World Choice Investments LLC currently operates the Stampede dinner show for Parton in Pigeon Forge, Tennessee, and Branson, Missouri.
World Choice spokesman Pete Owens said Parton is referring shifting attitudes about the word “Dixie” and its connotations.
“It has added to confusion in discussions about the expansion of our dinner theaters to new locations across the country and around the world,” he said in a statement. “Some of our guest comments and comments of developers, in markets around the country with whom we spoke, show a misconception of what our show is. They do not realize The Stampede is a very patriotic, spectacular, horse show with 32 beautiful horses as the stars.”