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That extra something ... you can spot it every time

Bob Cox • Nov 25, 2018 at 12:00 PM

From a November 1942 newspaper ad: Your grocer is really a counselor on quality. When in doubt about brands, his "extra something" can guide your choice. Ask him what soft drink he has drunk recently. Six out of 10 grocers will tell you, "Coca-Cola."

Every sip tells the story of quality in Coca-Cola. How delicious and distinctive is its taste. How only Coca-Cola itself offers this taste.

How it goes beyond mere thirst quenching. How it gives you a welcome feeling of refreshment. How 57 years of experience give it outstanding and unique goodness.

Your grocer knows that when you ask for Coca-Cola ... or use its friendly abbreviation, Coke ... you want the real thing. The only thing like Coca-Cola is Coca-Cola itself.

Wartime limits the supply of Coca-Cola. Those times when you cannot get it, remember, Coke, being first choice, sells out first.

Ask for it each time. No matter how short the supply, the quality of Coca-Cola carries on.

Coca-Cola, 5 cents. The best is always the better buy.

Inset photo — cartons of Coca-Cola: "Yes. Ma'am. You're lucky. You know, it's amazing how folks keep on asking for it, even when they're not sure they can get it as often in wartime, as before. It's he real thing, all right."

Bottled under authority of the Coca-Cola Company by the Coca-Cola Bottling Works of Johnson City.

Reach Bob Cox at boblcox@bcyesteryear.com or go to www.bcyesteryear.com.

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