October is Breast Cancer Awareness Month, and Mountain States Health Alliance wasted no time embracing it by holding a women's health event called the Pink Party at the Wellness Center on Med Tech Parkway on Sunday.
The party was held right outside the Women's Health and Imaging Center, where MSHA provides services such as mammograms, genetic testing and bone-density testing, to name a few.
The Pink Party had a parking lot full of vendors that sold everything from Mary Kay products to boutique clothing to baked goods from Sweet Tooth Bakery.
MSHA Senior Director of Marketing and organizer of the Pink Party Lauri Kerns said the idea was to make women aware of just how important it is to get a yearly mammogram.
"So we just wanted an event that would appeal to women and we also have a lot of stuff for kids because we know wherever women go they bring their kids," Kerns said. "We were wanting to do something special for breast cancer awareness month."
Beyond jewelry and makeup, the event also had information booths from doctor's offices and community groups geared toward women and children such as Moms Demand Action and State of Franklin OBGYN Specialists.
The event also provided free health screenings such as BMI, blood pressure and sleep apnea checks.
But the event at the core was still about breast cancer awareness. Upon entrance, visitors signed up for a drawing for various prizes, which included various gift bags, as well as 10 free 3-D mammograms.
"What we're doing today is just promoting awareness, so (there’s) lot of things to remind people to come out and have those annual mammograms," Director of Diagnostic Imaging Judy Mason said.
Mason said that women who are over age 40 should be getting a yearly mammogram to screen for breast cancer.
"A lot of times a lump will be so small that you can't feel it, but we could find it on a mammogram. Early detection. The earlier it’s detected, then the better the chance of survival," Mason said.
However, Mason said that women who have a family history of breast cancer should talk to their doctor, because they may be prompted to start getting the screenings earlier.
Anyone wanting to make an appointment for a mammogram or another service from the Women's Health and Imaging Center can call 423-979-3888.