Hathorn will play a key role in managing AAM’s upcoming Social Power and ReadyPosts services, which will give installers access to ready-to-publish social media content for popular platforms like Facebook and Instagram.
Most recently serving as a social media influencer specialist with Crown Laboratories, Hathorn brings a wealth of experience to her new responsibilities at AAM. In addition to starting her own fashion blog at age 16 and writing about music for local magazines and newspapers, Hathorn served as a news intern for WCYB News Channel 5 in Bristol, Tennessee, and an on-air radio news reporter and anchor for the Bristol Broadcasting Company.
Hathorn’s broadcasting background makes her a natural fit to host AAM’s various installation and corporate videos, and AAM is thrilled that she’s chosen to share her passion for storytelling with the SEMA aftermarket.
“I am overjoyed to join the AAM team and the automotive industry,” said Hathorn. “Though I have worked with AAM over the past few years on their various CAN video projects, I feel fortunate to be joining them on a full-time basis in an expanded capacity. Social media is something our members and installers are increasingly using to market their products and services, so I am especially excited to be playing a major role in launching our new Social Power and ReadyPosts services.”
Automotive Accessories Marketing USA, Inc. (The AAM Group) is the largest distribution group in the Specialty Equipment Market Association (SEMA) marketplace. Now in its 31st year, the corporation was founded by eight high performance warehouse distributors that sought to achieve cooperative scaled purchasing and marketing advantages. The AAM Group now counts 20 member-companies operating 48 distribution centers throughout North America.
Headquartered in Piney Flats, Tennessee, The AAM Group manages product purchasing and marketing for manufacturers affiliated with three flagship retail marketing programs: Parts Pro (PartsPro.com), Performance Corner (PerformanceCorner.com), and Total Truck Centers (TotalTruckCenters.com).
Leveraging a strategic blend of marketing tactics, including digital catalogs, mobile apps, local-optimized website design, print store flyers and catalogs, videography, and multi-channel news distribution, The AAM Group equips and influences local retailers and installers on behalf of its members and vendor partners.