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General Shale to buy Pennsylvania company

Johnson City Press • Dec 14, 2018 at 11:18 PM

With its latest acquisition, Johnson City-based brick maker General Shale added a 110-year-old, third-generation manufacturer with a high-quality, traditionally made brick line into its company and expanded into markets in the eastern U.S. and Canada.

General Shale announced this week signing an agreement to acquire Watsontown Brick Co., a Pennsylvania provider of face, thin and molded bricks and pavers ranging in color, size and shape. The company currently employs 50 people and operates three plants that make 92 million brick units annually.

“We are excited to bring this outstanding company into the General Shale group as this acquisition will only strengthen our position as a leader in the U.S. brick industry,” said Charles Smith, president and CEO of General Shale, in an emailed press release. “Watsontown Brick will expand General Shale’s presence throughout the Northeast and fortify our strong commercial and architectural platform, providing the opportunity for potential growth in new markets and for future consolidation. Both of our companies are dedicated to maintaining our solid customer and distributor relationships as this will only improve our ability to better serve our customers. We are pleased to welcome Watsontown Brick into the General Shale family.”

Watsontown Brick Co. will retain its name going forward, but will be a subsidiary of General Shale. Former owner Mike Fisher will be an advisor to the company.

General Shale operates 37 sales and manufacturing facilities, in addition to a network of more than 300 affiliated distributors across North America. In 1999, Wienerberger AG of Vienna, Austria, acquired General Shale and made it its North American subsidiary.

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