That’s the biggest benefit of regionalism, according to Clay Walker, CEO of NETWORKS — Sullivan Partnership. But he adds this condition, “When done properly.”
Most drawbacks to regionalism, Walker said, are connected to how a regional initiative is executed.
“For example, the effort must be fair and inclusive, involving the proper people. It must also honor each of the partner communities’ own identity and branding efforts and find a common message that doesn’t compete with any of those brands.”
More about the benefits of regionalism from the Kingsport Times News.